QR Codes for Authors

A QR code (short for Quick Response code) is a type of two-dimensional barcode that can be scanned using a smartphone or tablet. Once scanned, it instantly directs the user to a specific destination, such as a website, a social media page, or a digital download.

For authors, QR codes provide a simple way to connect readers with additional resources, whether that’s bonus content, newsletters, or communities.

How do QR codes work?

When someone scans a QR code with their device’s camera, it reads the pattern of black and white squares and decodes it into information—most often a URL. Each QR code corresponds to one redirect (i.e., one unique destination).

This means:

One QR code may lead to your author website.
Another may send readers to a landing page with a free lead magnet.
A third could connect to your Facebook group or online community.

Authors often use multiple QR codes, each with a clear, single purpose.

What are the best sites or tools to create QR codes?

There are many free and paid QR code generators available. While most provide basic functionality, some offer customization (like branded colors and logos) and analytics (to track scans).

A recommended option for authors is Dave Chesson’s QR code creation software, which is specifically designed with book marketing in mind. Other popular general tools include:

QR Code Monkey – free with customization options.
Beaconstac – paid service with analytics and dynamic QR codes.
Canva – integrates simple QR code generation into your designs.

How can authors use QR codes effectively?

QR codes can be powerful tools for bridging the gap between physical books and digital content. Here are common ways authors use them:

In books: Add a QR code at the end of a chapter or in the back matter to direct readers to bonus material, a sign-up form, or a book trailer.
On bookmarks or swag: Include QR codes on marketing materials handed out at events, linking to your newsletter, shop page, or giveaway.
For events: Share a QR code on posters or slides so attendees can instantly find your latest release.
Community-building: Connect readers directly to your Facebook group, Patreon page, or Discord server.

When used strategically, QR codes enhance engagement by giving readers quick, no-hassle access to digital resources.

Should authors be cautious about QR code usage?

Yes. While QR codes are useful, over-reliance can frustrate readers. Here are a few cautions to keep in mind:

Accessibility: Not all readers are comfortable with scanning codes, so always include a written URL as a backup.
Clarity: Don’t overload your book or materials with too many QR codes. Too many choices can overwhelm readers.
Longevity: If your QR code points to a page that’s later deleted or moved, the code becomes useless. Make sure destinations are stable or use tools that allow updating links.

Think of QR codes as supplementary tools, not replacements for clear calls-to-action and strong marketing fundamentals.

Static QR Codes

Static QR codes are permanent once created, with a fixed destination that cannot be changed. They’re easy to create, free to use, and reliable. However, they don’t offer tracking or the ability to update the destination once printed.

Pros:

Simple to create
Free and reliable
No ongoing costs

Cons:

Fixed URL, no edits
No tracking or analytics

Dynamic QR Codes

Dynamic QR codes allow you to change the destination URL even after printing. They also provide analytics, tracking scans, and user behavior. These codes require a paid service but are more flexible and ideal for marketing campaigns.