Interpreting Numbers and Color Coding in Amazon KDP Keywords Sheet
This article explains how to interpret the numbers and color coding in the Keywords & Categories sheet used for Amazon KDP.
Understanding the Keywords & Categories Sheet
The Keywords & Categories sheet is created based on research conducted by the team using a formatting form. For Amazon KDP, you can select three categories and seven keywords for each book format. The selections are made based on several criteria, including:
- Relevancy: How closely the keywords and categories relate to the content of your book.
- Average Search Volume: The number of searches for a keyword, indicating its popularity.
- Average Competitors: The level of competition for the keywords, which can affect visibility.
Color Coding
The color coding in the sheet is generated by the research software used to analyze keywords and categories. This software outputs colors and numbers that serve as reference points. Typically, green exceeds requirements; yellow meets these requirements.
Key Considerations
- The primary focus when using the sheet is on the keywords themselves, which will be needed when uploading to KDP.
- The team emphasizes selecting keywords with an average search volume of over 1000 and a competitive score of 60 or lower to improve visibility and sales potential.
- For deeper insights into keyword and category research, additional resources, including video content, are available in the course materials.
Conclusion
Understanding the numbers and color coding in the Keywords & Categories sheet is essential for effectively selecting keywords and categories for your book on Amazon KDP. The selections are based on thorough research, focusing on relevancy, search volume, and competition to optimize your book's visibility and sales potential.