What Amazon A+ Content Is, and Why Your Book Should Have It

What is Amazon A+?

Amazon A+ Content allows you to add images, text, and comparison tables to your Amazon detail page to engage readers and give them more information as they consider buying your book.

This is a game changer for self-published authors, provided you stick within the guidelines and don’t add links to promotions or affiliates.

If you’re promoting a single book (or a book series) the A+ content is a great feature you want to take advantage of!

Take a look at some examples created by the selfpublishing.com team here.

Why You Should Add Amazon A+ Content

You can use this feature with any book published on the KDP platform. By publishing Amazon A+ content to your book’s page under the From the Publisher section, you will be able to:

1. Showcase your branding
2. Reveal key features of your book through visuals & quotes
3. Make your book more attractive to potential buyers
4. Add exclusive testimonials that reveal the author’s credibility
5. Showcase the author and credentials

How to Upload Amazon A+ Content

To add A+ Content on Amazon KDP, your book first must be published within KDP. Once that's complete, you can upload the A+ Content with the following steps:

1. Log in to your KDP bookshelf at kdp.amazon.com

2. Go to the "Marketing" tab
3. Select your Marketplace
4. Click "Manage A+ Content," then "Start Creating" in the upper righthand corner
5. Start Creating by naming your project and adding visual modules
6. Add ASINs for your books (ASINS can be found on your title in your KDP bookshelf)
7. Submit the A+ Content for review! Amazon's review-check can take up to 7-10 days, so keep an eye out for it.

Watch this video on how to set up A+ Content.

Amazon A+ Content enhances listings with branded content under the "From the Publisher" section.